We could see it on the website a few weeks ago, but Dior has officially launched the campaign for the new makeup “Diorskin Forever Undercover” today. We have new behind the scenes photos, and the ad (in HD) in the YouTube channel:
Edit: added a second photo…
Today we have a compilation of Instagram posts seen in the last two days:
-Dior Makeup has released a shortened version of the ad that we saw a month ago:
I’ve wanted to create more video content for awhile and yesterday I set up a new YouTube channel. Most people watch the videos on Facebook and Twitter, but for the non-social media crowd just subscribe and whatever I share to our social channels will also be added to YouTube.
Today’s new video answer the question, “How do you make a successful ad?”
After a few days without being able to update news, it’s time for some tidbits…
-Ermenegildo Zegna presented a new couture line in collaboration with LA Dance Project at Lautner house in Los Angeles last night, and Natalie & Benjamin were there. The Hollywood Reporter has an article about it:
I’m not sure if it is because of Eating Animals, or some other reason, but I’ve noticed a lot of messages on our social media channels along the lines of “How can Natalie talk about how we should treat animals when Dior tests its products on them.”
I don’t have an answer to that but I thought it would be a good idea to summarize the situation. So…
Does Dior test on animals?
It wouldn’t be the first time that advocacy groups would be wrong (see: GMOs) but as far as I can tell, the answer to the question is “yes”, with an important caveat – Dior doesn’t test or work with companies that test unless required to do so by law. China requires testing by law. Dior sells in China. So, for that market, their products are tested.
What does this say about Dior?
It means they’re another company that, like Apple, that even though they do a lot of good they are also willing to compromise in order to access a massive market.
Although we were able to see the new Rouge Dior Liquid ad a few weeks ago, today the new promotional video has officially launched. Here we have it, along with another short video discussion between Natalie and makeup artist Peter Philips:
Although we have already seen the new Miss Dior ad, officially has not yet been released yet… until now. Dior has finally the video (directed by Emmanuel Cossu) in its YouTube channel, plus a small “behind the scenes”, all in glorious HD:
The ad will be aired on French television the evening of Sept. 3. It will make TV appearances in other countries as well, and in certain movie theaters.
A new issue of Madame Figaro will go on sale next Friday, and Natalie is on the cover. Once again, the photo is taken by David Bellemere for Dior:
Presumably the article will contain an interview and other photos. We will be aware of this…
Nothing better than a few tidbits to start the weekend…
-Elle Malaysia has an article on Dior Love Chain, A initiative by the House of Dior and Natalie. The Dior Love Chain calls upon people all across the globe to share what they would do for love. For every shared answer, USD$1 will be donated to WE Charity, organisation that has Natalie as one of its ambassadors, and helps impoverished families around the world. The article also has a great photo of Natalie taken during the Dior event in Paris last month:
-Natalie has a brief appearance in this book trailer. This is a funny video to promote the upcoming book “Things You Should Already Know About Dating, You F***ing Idiot”, written by Parks and Recreation alum Ben Schwartz and TV writer Laura Moses. Along with Natalie, artists like Lin-Manuel Miranda, J.J. Abrams or Don Cheadle appear in it:
More after the jump…
If we had a new webpage for Rouge Liquid a couple of days ago, today we have the same with the new campaign for Miss Dior. It is (for the moment) the Chinese minisite version, and we can enjoy the new promotional video in it, as well as some spectacular photos. Here we have, in addition, a #DiorLoveChain video. Once again, thanks to Eden for the find: