Yesterday we saw the photos, and today we can finally see the advertising video of Dior’s new campaign. Enjoy:
A few weeks ago we saw an advance of the new Dior Rouge campaign. Today we can see another batch of “stolen” photos from the Dior Makeup instagram. Here they are:
The campaign will be officially launched on August 27.
A new Dior Ultra Rouge lipstick campaign is coming, and we have a couple of stunning photos and a video (via @Padme.Natalie):
More after the jump:
We could see it on the website a few weeks ago, but Dior has officially launched the campaign for the new makeup “Diorskin Forever Undercover” today. We have new behind the scenes photos, and the ad (in HD) in the YouTube channel:
Edit: added a second photo…
Today we have a compilation of Instagram posts seen in the last two days:
-Dior Makeup has released a shortened version of the ad that we saw a month ago:
I’ve wanted to create more video content for awhile and yesterday I set up a new YouTube channel. Most people watch the videos on Facebook and Twitter, but for the non-social media crowd just subscribe and whatever I share to our social channels will also be added to YouTube.
Today’s new video answer the question, “How do you make a successful ad?”
After a few days without being able to update news, it’s time for some tidbits…
-Ermenegildo Zegna presented a new couture line in collaboration with LA Dance Project at Lautner house in Los Angeles last night, and Natalie & Benjamin were there. The Hollywood Reporter has an article about it:
I’m not sure if it is because of Eating Animals, or some other reason, but I’ve noticed a lot of messages on our social media channels along the lines of “How can Natalie talk about how we should treat animals when Dior tests its products on them.”
I don’t have an answer to that but I thought it would be a good idea to summarize the situation. So…
Does Dior test on animals?
It wouldn’t be the first time that advocacy groups would be wrong (see: GMOs) but as far as I can tell, the answer to the question is “yes”, with an important caveat – Dior doesn’t test or work with companies that test unless required to do so by law. China requires testing by law. Dior sells in China. So, for that market, their products are tested.
What does this say about Dior?
It means they’re another company that, like Apple, that even though they do a lot of good they are also willing to compromise in order to access a massive market.
Although we were able to see the new Rouge Dior Liquid ad a few weeks ago, today the new promotional video has officially launched. Here we have it, along with another short video discussion between Natalie and makeup artist Peter Philips: