This article uses a picture of Natalie from Mr Magorium but other than that, has nothing to do with Natalie. But while news continues to be scarce, it’ll have to do. The article is quite interesting though. Apparently woman are less likely to purchase items from another woman who is more beautiful than they are.

Inspired by her own bad experiences, Price undertook a study examining the purchase intentions of women aged 18 to 26 when confronted with an attractive or unattractive retail staff member.

Regardless of whether or not the product was related to appearance (for example, a mobile phone compared to mascara) if the female customer thought the staff member was better looking than her, she was less likely to purchase the product.


Ladies, thoughts?

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