Some clarification about web project

In yesterday’s comments, Fechin posted the following. Not sure where its from but if correct it at least gives us a rough idea of what the project is about.

Natalie Portman joins CEO Christine Aylward on the stage of the Apple Store, SoHo, to discuss their new web project, “MakingOf”, a site that promises to transform the way people view, enjoy, and participate in entertainment.

UPDATE – Link here