The Phantom Menace Aims Young

A week ago there were reports that the junket for The Phantom Menace 3D release was going to be quite different from the norm. Instead of journalists asking questions, the questions would be asked by kids.

If that didn’t make their target audience strategy clear enough, check out this new trailer. On the one hand, it’s the worst trailer I’ve ever seen. On the other hand, at least it’s honest.