Back Pat

Wanted to share something with you guys. I’ve been serving as creative director for a new messaging app called and it has been a great experience, although obviously one of the reasons why I haven’t had much time to post. I helped bring their video promo production to Cape Town and the result is below. I’m damn proud and, of course, I managed to slip a little Natalie easter egg in there 😛

The best feature is right at the end – Take It Back. You can literally pull back a sent message from the receivers device. Too damn cool…but I am biased.